A Blog by a career In-House SEO for all the SEO Pros and Wannabes…

As the search engine marketing industry continues to grow and mature, information regarding the this profession becomes more readily available both online and offline. With the vast amount of SEO and SEM knowledge just a few key strokes away, one must be careful of what they read and believe, as much of the information online are outdated or simply fabricated. It is very easy for new SEOs to lose direction and fall into the black hat trap. Below is a few tips to avoid following the wrong advices and getting your site banned.

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The topic of SEO standardization has been beaten to death in recent weeks. Many big names have come out and voiced their two cents on this concept that would have a huge impact on every current and future search engine marketers if it becomes a reality. It sounds good in theory, but are we ready for it yet?

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I could imagine the panic when you realize the familiar designs of your site have disappeared in front of your eyes. Google Webmaster Tools Blog had a post about “things to do when your site is hacked”. Aside from contacting your hosting provider, here’s a summary of what you should do if your site fell victim to the hackers:

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It doesn’t matter if you have been doing SEO as an in-house or a consultant, as long as you were engaged into conversations about your profession or your work, you must have heard of some, if not all of the following questions at one time during your SEO career.

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So what makes a good in-house SEO? Well, obviously the person would need to know what SEO is, duh? But aside from that, what other attributes and skills should the person possess?

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Like so many other SEOs, I have noticed some changes in the SERP since yesterday on Google.ca, but not as significant as many others have claimed. A few keywords that dropped rankings since the last “#6 Penalty” bounced back to their original positions, along with some odd pages that I’ve never seen before.

The term “Dewey Update” has quickly been coined for this update in the SEO community, as Matt Cutts came out and asked webmasters for feedbacks about SERP shakeup in the WebmasterWorld forum and asked for the term “Dewey” to be included in the form.

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Have you ever tried to get your site on Google News? I sure have, and I must admit, it took a little trick even for a huge site with tons of content to get in.

Anyways, the Google News Blog today has released a post about the truths and myths of Google News. To summarize:

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As you can probably see, this site is still rather empty and could use some content. I’ve been trying hard to improve every aspect of this blog but time has always escaped me. I doubt I’ll ever be able to finish the site the way I’ve envisioned all the time, but I guess this is the norm on the internet anyways… I’ve seen sites being tagged as “Beta” for eternity and web projects getting stuck in phase 2 for years. Maybe I should change the logo and put up a beta sign as well.

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So this is the official first post of USERAGENT.ca. I’m not sure how many people will be reading this post as this site has just been created last couple of weeks or so, and I have purposely put a noindex on this site during the development.

So who am I you asked?

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