A Blog by a career In-House SEO for all the SEO Pros and Wannabes…

Why do some SEO-oriented companies still fail to achieve the best potential results? We are talking about businesses that have strong focus on SEO and are willing to invest to create strong SEO functionalities within the organizations here, not just any company that barely know that there is something called SEO that could bring in free traffic.

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Is it still safe to use subdomains or is it better off to use a separate domains all-together? There was a lot of buzz regarding Google’s supposed change in their SERP to treat sub-domains as sub-folders of the same domain a few months ago. Some people loved the idea and some thought the sky was going to fall for them, and I was closely monitoring the situation at the time as basically all of my sites were using subdomains for good reasons. Well, it seems like nothing much has changed since then, as Hugo Guzman at Zeta Interactive pointed out in his post about subdomains still dominate the SERPs for major brand names.

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As the search engine marketing industry continues to grow and mature, information regarding the this profession becomes more readily available both online and offline. With the vast amount of SEO and SEM knowledge just a few key strokes away, one must be careful of what they read and believe, as much of the information online are outdated or simply fabricated. It is very easy for new SEOs to lose direction and fall into the black hat trap. Below is a few tips to avoid following the wrong advices and getting your site banned.

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The topic of SEO standardization has been beaten to death in recent weeks. Many big names have come out and voiced their two cents on this concept that would have a huge impact on every current and future search engine marketers if it becomes a reality. It sounds good in theory, but are we ready for it yet?

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I could imagine the panic when you realize the familiar designs of your site have disappeared in front of your eyes. Google Webmaster Tools Blog had a post about “things to do when your site is hacked”. Aside from contacting your hosting provider, here’s a summary of what you should do if your site fell victim to the hackers:

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It doesn’t matter if you have been doing SEO as an in-house or a consultant, as long as you were engaged into conversations about your profession or your work, you must have heard of some, if not all of the following questions at one time during your SEO career.

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So what makes a good in-house SEO? Well, obviously the person would need to know what SEO is, duh? But aside from that, what other attributes and skills should the person possess?

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Like so many other SEOs, I have noticed some changes in the SERP since yesterday on Google.ca, but not as significant as many others have claimed. A few keywords that dropped rankings since the last “#6 Penalty” bounced back to their original positions, along with some odd pages that I’ve never seen before.

The term “Dewey Update” has quickly been coined for this update in the SEO community, as Matt Cutts came out and asked webmasters for feedbacks about SERP shakeup in the WebmasterWorld forum and asked for the term “Dewey” to be included in the form.

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Have you ever tried to get your site on Google News? I sure have, and I must admit, it took a little trick even for a huge site with tons of content to get in.

Anyways, the Google News Blog today has released a post about the truths and myths of Google News. To summarize:

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So this is the official first post of USERAGENT.ca. I’m not sure how many people will be reading this post as this site has just been created last couple of weeks or so, and I have purposely put a noindex on this site during the development.

So who am I you asked?

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