A Blog by a career In-House SEO for all the SEO Pros and Wannabes…

Once again, my hands have been so tied up in the past couple of weeks that I found myself either too tired or too busy to touch this blog. One of the things that got me so engaged was the weird fluctuation in the ranking for one of my company’s sites. After doing some research on SEO forums and blogs, I’ve learned a brand new term coined for this unknown phenomenon - Google Yo-Yo effect.

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If you have been following the latest buzz in the SEM industry lately, you should have noticed, or even participated in the great black hat vs. white hat vs. your hat vs. my hat debate. If you still haven’t heard, you better start subscribing to a few of the top SEM blogs to enhance your knowledge for your own sake.

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This morning I routinely went on Sphinn to check out the hottest news and ideas in the search marketing industry, and was amazed to see no less than 4 most popular items on the homepage talking about Shoemaker’s “SEO has no future” comment and a similar statement from Marketing Pilgrim’s Greg Howlett. Am I surprised about the reaction? Not really, and I believe most SEOs would disagree with that the “no future” statement as well. So here’s my thoughts on this whole concept, as usual, with an in-house spin on it.

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Why do some SEO-oriented companies still fail to achieve the best potential results? We are talking about businesses that have strong focus on SEO and are willing to invest to create strong SEO functionalities within the organizations here, not just any company that barely know that there is something called SEO that could bring in free traffic.

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The topic of SEO standardization has been beaten to death in recent weeks. Many big names have come out and voiced their two cents on this concept that would have a huge impact on every current and future search engine marketers if it becomes a reality. It sounds good in theory, but are we ready for it yet?

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It doesn’t matter if you have been doing SEO as an in-house or a consultant, as long as you were engaged into conversations about your profession or your work, you must have heard of some, if not all of the following questions at one time during your SEO career.

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So what makes a good in-house SEO? Well, obviously the person would need to know what SEO is, duh? But aside from that, what other attributes and skills should the person possess?

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