Knowing What Tricks Are In The Black Hat Is Good For You White Hats

If you have been following the latest buzz in the SEM industry lately, you should have noticed, or even participated in the great black hat vs. white hat vs. your hat vs. my hat debate. If you still haven’t heard, you better start subscribing to a few of the top SEM blogs to enhance your knowledge for your own sake.

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Duplicated content - a common problem that makes publishers cry and SEO professionals shake their head. Amongst the SEO community, the general consensus of duplicated content is that Google would pick the original page (assuming it knows which one is the original page) to display in the SERP while banishing the duplicated pages to supplementary results or simply result pages where a normal searcher would never see.

But does that rule apply to all the sites out there? Maybe not.

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